We respect and are committed to protecting your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy lets you know how and for what purposes your personal information is being collected, processed and used. We pledge that we will take reasonable steps to ensure that your personal information will only be used in ways that are in compliance with this Privacy Policy.

This Privacy Policy is only in effect for user-specific information and personal information collected and/or owned by Jaguar Land Rover Canada, ULC ("JLR Canada", "our" or "we"), and, without limitation, applies to the Jaguar Canada and the Land Rover Canada websites, as well as any online features, services and/or programs, mobile applications, third party social media sites and e-mail lists offered by JLR Canada (collectively, the "Website").

This Privacy Policy is not applicable to any other web pages, mobile applications, third party social media sites or e-mail lists, or any user-specific information or personal information collected and/or owned by any entity other than JLR Canada, including, but not limited to, Tata Motors, Jaguar Land Rover Limited, Jaguar Land Rover North America, LLC, and any automobile retailer or service centre. Users of the foregoing resources should refer to the Privacy Policy in effect for the applicable owner.

Your use of the Website is also governed by Terms and Conditions located at

We will make an effort to update this web page with any changes to this Privacy Policy and you are encouraged to review this Privacy Policy frequently (the date of the most recent revision to this Privacy Policy appears at the end of this Privacy Policy).

By using this Website you consent to the terms of this Privacy Policy and our Terms and Conditions. If you do not agree with any terms of this Privacy Policy or our Terms and Conditions, please do not use this Website or submit any personal information.

As used in this Privacy Policy, "personal information" means any information about an identifiable individual.

Collection and Use of Personal Information

On our Website, personal information collected by JLR Canada is used for four main purposes. First, we collect information to enable the features of the Website. Second, we collect information to improve the Website by determining which of our products, features and services are most popular. Third, we may now or in the future collect information to personalize the experience of the users of the Website. Finally, we collect information to communicate with you and to inform you about JLR Canada's and third parties' products, services and events.

We may also collect and use personal information for other purposes which are disclosed to you, and to which you consent, or to meet our legal obligations. For example, we may collect and use personal information to:

-- establish, maintain and improve our customer relationship with
you and provide you with offers, incentives, marketing programs or promotional material
about us and our automotive products and services, such as brochures and newsletters;
-- more effectively market to you our vehicles, vehicle parts, accessories and services by
better understanding your automotive product and service needs and preferences;
-- improve the automotive products and services we offer through customer surveys
conducted by us and participation in market research studies conducted by third parties;
-- assist in administering your vehicle purchase, lease, warranty, any extended service plan,
Roadside Assistance, or ongoing vehicle service, including advising you of any product
recalls or customer notifications with respect to your vehicle, arranging for JLR Canada
retailers to obtain required vehicles and parts on a timely basis to meet your needs;
-- provide you with services you request and respond to your comments, concerns
or requests for information;
-- assist our retailers to meet your automotive product and services needs such as providing
you with offers, service reminders, marketing programs or promotional materials; and
-- provide you with offers and information about related automotive products offered by others
which we think may be of interest to you.

We may also collect, use, and disclose personal information to meet our legal obligations, assist in law enforcement purposes, and protect the business interests of JLR Canada and our customers.

The types of personal information JLR Canada collects may include (1) names; (2) mailing addresses; (3) e-mail addresses; (4) biographical information such as household data, preferences, and demographic information; (5) home and/or mobile telephone numbers; (6) drivers' license numbers; (7) purchase information regarding our products and services; (8) vehicle identification numbers (VINs); (9) information about your vehicle, such as applicable vehicle incentives, new or used, lease or purchase, any trade-in, odometer reading, make, model, model year and options, recalls, and customer notification programs, and whether you have disposed of a Land Rover or Jaguar vehicle; (10) information about your vehicle service, including warranty and paid repair data and extended service plan or Roadside Assistance for your vehicle; (11) information you provide us about you and your purchase, lease or service experience and competitive vehicle ownership; (12) financial and credit information about you shared with us by JLR Canada's financial service providers; and (13) other personal information you choose to submit.

The means by which JLR Canada collects such personal information may include: (1) when you purchase, order, or request information about our products and services through the Website or through other means; (2) when you access a JLR Canada social media platform; (3) when you sign up for e-mail notifications, electronic newsletters, or social media notifications from, or on behalf of, JLR Canada; (4) when you enter or participate in a JLR Canada contest, event, promotion or sweepstakes, or respond to one of our surveys; (5) when you provide JLR Canada with comments, suggestions or other input through the Website; (6) when you create a user account for use in connection with the Website (your "User Account"); (7) from financial service providers when you lease or purchase a vehicle from us and where you have provided your consent, the financial service providers provide us with your contact information and information about your finance or lease contract so that we may offer you automotive or financial services products that may be of interest to you; (8) when you acquire a new or pre-owned vehicle from one of our retailers, or obtain vehicular service from one of our retailers, the retailer provides us with information about you and your vehicle, such as your name and contact information, VIN and vehicle details, service history, any trade-in, lease or applicable incentive information, and service coverage plan; (9) when you call our Customer Relations Centre (CRC), or when we call you, it is our general practice to monitor and/or record such calls for staff training and quality assurance purposes; and (10) when you otherwise choose to provide us or one of our retailers with personal information. JLR Canada also collects such personal information in our marketing efforts on third party websites. JLR Canada may purchase such personal information from reputable third party vendors who provide us with reasonable assurances as to their compliance with applicable privacy laws, including the collection of consents required thereunder.

We may collect a list of names and addresses, which may include your name and address where you have given your consent, from list vendors to send promotions or product information to the names on the list. We also have relationships with third parties with whom we conduct joint marketing activities such as contests through which we may obtain your name and address and other information about you with your consent. These activities clearly identify the other parties involved and provide information about their privacy practices. Any such other parties are bound by their privacy policy, not ours, unless they specifically inform you that they agree to comply with this policy (in any case ensuring their compliance with this policy is not JLR Canada's responsibility).

To ensure our database addresses remain accurate, we also obtain address information from third party licensed data providers and other authorized parties.

JLR Canada or a partner may sponsor promotions, sweepstakes or contests through the Website. Your participation is entirely voluntary. Users may be asked to provide personal information including, among other things, name, email address or home address or to answer questions in order to participate.

Additional Ways that Information is Collected

Browser Log Files

Our servers automatically log each visitor to the Website and collect and record certain information about each visitor. We use this information to perform analytics on user experience while using the Website and to improve the functionality of our Website to better meet user wants and needs. This information includes or may include your "Internet Protocol", or IP, address, browser language, browser type, operating system, domain names, browsing history (including time spent at a domain, time and date of your visit), referring/exit web pages and URLs, and number of clicks. The domain name and IP address reveal nothing personal about the user other than the IP address from which the user has accessed the Website.


From time to time, JLR Canada and/or our advertisers or other third parties may send a "cookie" to your computer. A cookie is a small piece of data that is sent to your Internet browser from a web server and stored on your computer's hard drive and that can be re-sent to the serving website on subsequent visits. A cookie, by itself, cannot read other data from your hard disk or read other cookie files already on your computer. A cookie, by itself, does not damage your system. We, our advertisers and other third parties may use cookies to identify and keep track of, among other things, those areas of the Website and third party websites that you have visited in the past in order to enhance your next visit to the Website or, in the case of our third party advertiser Xaxis, Inc., to provide you with online advertising and to customize the sort of advertisements it provides you. You can choose whether or not to accept cookies by changing the settings of your Internet browser, but some functionality of the Website may be impaired or not function as intended. See the Third Party Opt Out section below.

Collection of Data
Our site uses technologies of  third-party partners, such as NextRoll, to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about our products and/or services that are likely to be of more interest to you. This is oriented to collect information about your activity on our site(s) to enable us to:

  • Measure and analyze traffic and browsing activity on our site(s);
  • Show advertisements for our products and/or services to you on third-party sites;
  • Measure and analyze the performance of our advertising campaigns;


Our partners, such as NextRoll, may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:

Web Beacons

Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as "clear gifs"). Web Beacons collect only limited information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Web Beacons do not carry any personal information and are only used to track usage of the Website and activities associated with the Website. See the Third Party Opt Out section below.

Unique Identifier

We may assign you a unique internal identifier to help keep track of your future visits. We use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information you see on the Website and some of the electronic communications you receive from us. We keep this information for our internal use, and this information is not shared with others.

Third Party Opt Out

We may allow third-party companies to serve advertisements and/or collect certain anonymous information when you visit the Website. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Website in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party Web Beacon to collect this information, as further described above. Through these technologies, the third party may have access to and use non-personalized information about your online usage activity.

You can opt-out of our online behavioral services through any one of the ways described below (you don't need to go to each opt-out site, one is sufficient). After you opt-out, you will continue to receive online advertisements, but those advertisements will no longer be as relevant to you.

-- You can opt-out via the following link
-- You can configure your web browser to delete and/or control the use of cookies. More
information can be found in the Help system of your browser. It is at your discretion
whether you use the opt-out described above or manage cookies via the browser.

Note: If you opt-out as described above, you should not delete your cookies. If you delete your cookies, you will need to opt-out again.

When Information Is Disclosed By JLR Canada

In addition to the other times or occasions on which we might disclose information about users of the Website described in this policy, we might also disclose information when required by law or in the good-faith belief that such disclosure is necessary to: (1) comply with a legal process and applicable laws; (2) enforce this Privacy Policy; (3) respond to claims that any materials, documents, images, graphics, logos, designs, audio, video and any other information provided from or on the Website violates the rights of third parties; or (4) protect the rights, property or personal safety of JLR Canada, its users, or the public.

We use appropriate precautions, including physical, organizational and technological means, to keep the information that is disclosed to us secure. We will only store your personal information for as long as reasonably necessary in the circumstances, after which your personal information will be deleted. Personal information you provide to us is only available to persons within our organization who require it in order to carry out the purposes described to you. Personal information we collect is maintained with the source of the information in Jaguar Land Rover's database, located in Ireland.

We provide personal information and non-personally-identifiable information to our parent, subsidiary, affiliated companies, and other businesses or persons for the purposes of processing such information on our behalf and promoting the goods and services of our trusted business partners (for example, navigation system map updates), some or all of which may store your information on servers located in Ireland. As a result, this information may be subject to the laws of those jurisdictions, including access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions. We require that parties to whom we transfer information agree to process such information in compliance with our Privacy Policy or in a similar, industry-standard manner and to only use personal information we transfer to them for the purposes of the services they provide us and consistent with the purposes for which we may use that information ourselves, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures. The use of your information by one of our identified trusted third-party business partners may be subject to that party's own Privacy Policy.

We share with your retailer personal information that you have previously provided to your retailer, updated for accuracy, if we have more accurate information from you or a third party licensed data provider, and with your consent, information that you provide to our Customer Relations Centre (CRC) in order to assist you to resolve any issues or concerns you may have. We may also share your personal information with retailers from whom you have requested an online service such as a test drive or quote to assist them to better meet your needs. If you have not specified a retailer or you have not purchased or leased a vehicle from an existing retailer, we may share with the retailer who has responsibility for the market area in which you reside the personal information which you have provided to us, such as when you request a brochure or enter a contest, so that the retailer may contact you. Collection, use and disclosure of your personal information by the retailer(s) will be subject to the retailer´s privacy policy.

We may share personal information with our financial service providers that we may retain from time to time, who may use this information to contact you regarding the administration of your lease and for marketing purposes.

We may share non-personally identifiable information (such as anonymous user usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to demonstrate the usage patterns for JLR Canada's advertisements, content, functionality promotions and/or services on the Website and/or on third party websites.

We also reserve the right to disclose personal information and/or non-personally-identifiable information in connection with the enforcement of our Terms and Conditions located at Jaguar and Land Rover, take precautions against liability, to investigate and defend against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of the Website, and to protect the rights, property, or personal safety of JLR Canada, our users or others.

We reserve the right to transfer your personal information, as well as any other information, in connection with the sale or other disposition of all or part of the JLR Canada business and/or assets to a purchaser, a secured lender or a professional advisor with respect to such transaction. Furthermore, we cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties (including other users of the Website) that receive any of the information that is disclosed to us. The Website also links to a wide variety of other websites and the Website may contain advertisements of third parties. We are not and cannot be responsible for the privacy policies of those websites of third parties or how they treat information about their users.

User Account, Password, and Security

For certain features available through the Website, we may require the use of encryption technologies provided for your protection and/or User Account. We use reasonable precautions to protect the privacy of your UserID, password and User Account information. You, however, are ultimately responsible for protecting your UserID, password and User Account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies.
You agree to: (a) immediately notify JLR Canada of any unauthorized use of your UserID, password and/or User Account, and/or any other breach of security; and (b) ensure that you exit from your User Account at the end of each session. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that information transmitted through the internet is secure, or that such transmissions are free from delay, interruption, interception or error.

Employment Opportunity Information Collection

For individuals interested in job opportunities with JLR Canada, the Website links prospective employees to a partner's website. The partner's website, which has its own Privacy Policy, collects personal information from prospective employees for human resources recruitment purposes. This information is then shared with JLR Canada's human resources department and others within JLR Canada who are involved in the recruitment process.

Information From Children

The Website is not intended or designed to attract children under the age of thirteen (13). We do not collect personally identifiable data from any person that we know to be under the age of thirteen (13). You affirm that you are either of the age of majority in your jurisdiction of residence, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to enter into the terms, conditions, obligations, affirmations, representations, and warranties set forth in this Privacy Policy, and to abide by and comply with this Privacy Policy. In any case, you affirm that you are over the age of 13, as THE WEBSITE IS NOT INTENDED FOR CHILDREN UNDER 13 THAT ARE UNACCOMPANIED BY HIS OR HER PARENT OR LEGAL GUARDIAN.

Parents should be aware that JLR Canada's Privacy Policy will govern our use of personal data, but also that information that is voluntarily given by children -- or others -- in e-mail exchanges, social media, online forums or the like may be used by other parties to generate unsolicited communications. JLR Canada encourages all parents to instruct their children in the safe and responsible use of their personal data while using the Internet. If you are the parent/legal guardian of a child who has provided us with personal information, you may contact us using the contact information provided below for the purpose of deleting this information.

Third Parties and Links

The Website may contain various links to other websites, including links to various third party service providers. JLR Canada is not and cannot be responsible for the privacy practices or the content of any of those other websites. Other than under agreements with certain reputable organizations and companies, and except for third party service providers whose services you voluntarily elect to utilize, we do not share any of the personal information that you provide to us with any of the websites to which the Website links, although we may share aggregate, non-personally identifiable data with those other websites. Please check with those websites in order to determine their privacy policies and your rights under them.

Each retailer operation is a separate legal entity, independent from JLR Canada. As such, each retailer has its own privacy practices and JLR Canada is not responsible for these privacy practices. We recommend that you review the privacy practices of the retailer with whom you are dealing to ensure that you understand their privacy practices and procedures.

European Union Users

If you are visiting us from the European Union, please note that we may transfer your personally identifiable data outside the European Union for use for any of the purposes described in this Privacy Policy. By using the Website and providing the Company with your personal data, you consent to such transfer of your personal data.

Choices With Your Personal Information

Whether you submit personal information (e.g., financial information and personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sexual orientation or activities of the individual) to JLR Canada is entirely up to you. You may decide not to submit personal information through the Website, in which case JLR Canada may not be able to provide certain services to you.

You may choose to prevent JLR Canada from disclosing or using your personal information under certain circumstances ("opt out"). You may opt out of any disclosure or use of your personal information for purposes that are incompatible with the purpose(s) for which it was originally collected or for which you subsequently gave authorization by notifying us by one of the methods at the end of this Privacy Policy, or by following the procedures set forth in an electronic communication from us, if applicable. Furthermore, even where your personal information is to be disclosed and used in accordance with the stated purposes in this Privacy Policy, you may elect to opt out of such disclosure to and use by a third party that is not acting as an agent of JLR Canada. There are some uses from which you cannot opt-out, such as our use of your personal information in connection with your ownership status of a vehicle or vehicle recall (and similar) notification procedures.

Please note that opting out of the disclosure and use of your personal information as a prospective employee may prevent you from being hired as an employee by JLR Canada to the extent you are using this Website to apply for an open position.

If JLR Canada collects personal information, such information will not be disclosed or used by JLR Canada for purposes that are incompatible with the purpose(s) for which it was originally collected or for which you subsequently gave authorization unless you affirmatively consent to such disclosure and use.

You may opt out of online behavioral advertising by following the instructions set forth above under the above section "Additional Ways That Information Is Collected," subsection "Third Party Opt Out."

Access and Correction
To access your personal information in the possession of JLR Canada and correct inaccuracies of that information in our records, please contact us in the manner specified at the end of this Privacy Policy. We ask individuals to identify themselves and the information requested to be accessed and amended in processing such requests, and we may decline requests in limited circumstances as permitted by applicable privacy legislation.

Your Consent To This Privacy Policy

By using the Website, you consent to the collection, use and disclosure of information by us as specified above, in compliance with this Privacy Policy and the applicable law, unless you inform us otherwise by means of the procedure identified below. If we decide to change this Privacy Policy, we will make an effort to post those changes on this web page so that you will always be able to understand what information we collect, how we use that information and under what circumstances we may disclose that information to others. Your use of the Website following any amendment of this Privacy Policy will signify your assent to and acceptance of its revised terms for all previously collected information and information collected from you in the future. We may use comments, information or feedback that you may submit in any manner that we may choose without notice or compensation to you.

If you have additional questions or comments of any kind, or if you see anything on the Website that you think is inappropriate or incorrect, please let us know by e-mail or by sending your comments or requests to:

Land Rover Ottawa
1300 Michael St,
Ottawa, Ontario, K1B 3N2


The General Manager of Land Rover Ottawa was designated as the person at Land Rover Ottawa who is responsible for the protection of personal information. If you have any questions or comments, the individual can be reached at

By interacting with the Youtube videos on this website, users are agreeing to be bound by the Youtube Terms of Service. Please refer also to the Google Privacy Policy.

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